About us

Drinks Group, a Pan-European Logistic Platform created to revolutionise spirits distribution & sales.

DRINKS Group offers cutting-edge technologies that enable brand owners to monitor how their products perform in each country in real time, thanks to complete visibility and transparency. We are the ideal partner to give a full-service solution to brands looking to develop into major European markets.

We are currently operating in Germany and Switzerland. We’re expanding our services to the UK and France in Q1 2024.

More focus Our goal at DRINKS is to provide you with all the necessary services and tools to alleviate any concerns about logistics and distribution. This lets you concentrate on building and promoting your brand with peace of mind.
More freedom DRINKS does not require a long-term commitment. You can operate with us whenever you want, and stop doing so at any time. This is a game-changer compared to traditional local distributors.
More communications options You can book promotions & activations on local DRINKS sites. Or you can create your own advertising and digital promotions on any website and blog, and link them to your product on the local DRINKS domain (.de /.ch /.co.uk/.fr/..). Just creating utm tag in Merchant Center, no agency needed.
10000m2
Warehouse space
10000
Products
3000
B2B customers
3500000
Unique visitors
1500000
Bottles shipped annually
15000000
Site visits annually
Performance

DRINKS Group's advantages are crystal clear.

Our reputation isn't solely based on our advanced technology but also our expertise in the drinks industry. We focus on understanding the nuances and gaps in the market to provide specialised services. Our specialisation lies in spirits and fine liquors, and we thoroughly understand Retail, Wholesale, HoReCa and B2C markets for the brands and products we work with. We don't aim to sell everything to everyone, but instead, cater to the specific needs of our clients.

Local distribution

Local legislative
Warehousing & delivery
Customer support & admin
Sales Force & Marketing

Additional benefit of DRINKS Group

Same day shipping by any size
Direct to consumer
Product benchmark
Online Marketing
European pricing
Customer insights
Gain with synergies
Marketing intelligence

Traditional craft brand marketplace

Local legislative
Warehousing & delivery
Customer support & admin
Sales Force & Marketing

Additional benefit of DRINKS Group

European pricing Understand at which prices your product is offered in Europe.
Customer insights Understand who buys your product.
Product benchmark Learn the strengths and weaknesses of your product performance by comparing it to others.
Marketing intelligence Improve your marketing campaigns to increase ROI.
Gain with synergies Single point of contact for distribution and marketing.
IN ADDITION: All products are purchased and not stocked in consignment.

Direct distribution platforms

Local legislative
Warehousing & delivery
Direct to consumer
Customer insights
Serve demand

Additional benefit of DRINKS Group

Customer support & admin Administration for local business processing.
Sales Force & Marketing Dedicated sales force in combination with sales promotion for brand building.
European pricing Understand at which prices your product is offered in Europe.
Product benchmark Learn the strengths and weaknesses of your product performance by comparing it to others.
Gain with synergies Single point of contact for distribution and marketing.
IN ADDITION: All products are purchased by DRINKS (no consignment & storage-& handling fees). You don't have to run a webshop! There is no sales commission of 4-12%

Direct distribution platforms

Direct to consumer
Warehousing & delivery
Customer insights
Serve demand
Customer support & admin
Online Marketing
Established clients base

Additional benefit of DRINKS Group

Sales Force & Marketing Dedicated sales force in combination with sales promotion for brand building.
European pricing Understand at which prices your product is offered in Europe.
Product benchmark Learn the strengths and weaknesses of your product performance by comparing it to others.
Gain with synergies Single point of contact for distribution and marketing.
IN ADDITION: All products are purchased by DRINKS (no consignment & storage-& handling fees). You need expertise to manage an Amazon account, but not with us. There is no 13% commission as with Amazon.

Direct distribution platforms

Local legislative
Gain with synergies
Established clients base
Online Marketing

Additional benefit of DRINKS Group

Warehousing & delivery Products available to the local market and delivery to B2B customers.
Customer support & admin Administration for local business processing.
Sales Force & Marketing Dedicated sales force in combination with sales promotion for brand building.
Direct to consumer Know your clients (B2B & B2C) and their purchasing behavior.
European pricing Understand at which prices your product is offered in Europe.
Product benchmark Learn the strengths and weaknesses of your product performance by comparing it to others.
IN ADDITION: All products are purchased by DRINKS (no consignment & storage-& handling fees). There is no sales commission of 15-25%

3PL Fulfillment

Local legislative
Direct to consumer
Warehouse & delivery
Same day shipping by any size
Customer support & admin

Additional benefit of DRINKS Group

Sales Force & Marketing Dedicated sales force in combination with sales promotion for brand building.
Direct to consumer Know your clients (B2B & B2C) and their purchasing behavior.
Established clients base Benefit from an existing customer base to scale your sales.
European pricing Understand at which prices your product is offered in Europe.
Product benchmark Learn the strengths and weaknesses of your product performance by comparing it to others.
Gain with synergies Single point of contact for distribution and marketing.
IN ADDITION: All products are purchased by DRINKS (no consignment & storage-& handling fees).

Sustainable logistics:
A greener way of doing business.

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Energy

Harvesting 390 KwP from the sun

To reach our goal of zero net emissions, an essential part of the electricity we use in our everyday tasks is 100% renewable. This is cost-effective and part of our business philosophy of always looking for a sustainable future.

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Materials

Re-thinking the recycling

We are constantly looking for new packaging and transport materials that are less polluting and can be used more efficiently. As well as new ways to fully recycle all materials used.

IMG 3126
Innovation

Less waste in every step

To minimise waste and enhance our operations, we carefully review and reassess the design of each product. We utilise suitable equipment to manage our resources and incorporate feedback from our staff to identify ways to reduce material consumption.

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Learn

Our main advocates in their own words.

One of the best awards a company can win is knowing that its clients are more than happy with them. It's an honour to be recognised by the companies we work with and who trust our services every day. Here are some examples in their own words:

"Our journey with DRINKS has been nothing short of brilliant. From conquering CH and DE to the anticipated launch in FR and UK."

Match Tonic Water

"We were able to successfully execute our growth plan in Europe with a trusted partner, which saved us a
lot of work and time."

Deux Frères Gin

"Our journey with DRINKS has been nothing short of brilliant. From conquering CH and DE to the anticipated launch in FR and UK."

Match Tonic Water

"We were able to successfully execute our growth plan in Europe with a trusted partner, which saved us a
lot of work and time."

Deux Frères Gin